Terms of service
Blush+Wren Trade Terms of Service
Last updated: 24 July 2026
About us and these terms
This website and store at blushwren.com sells the Blush+Wren range. Blush+Wren is a brand of Blush+Wren FZE LLC, a company registered in the United Arab Emirates, which owns the Blush+Wren brand. Orders are sold to you by Oaty Design, a sole trader business operated by Samuel Thomas in the United Kingdom, acting as merchant of record for Blush+Wren FZE LLC. In these terms, "we", "us" and "our" mean Oaty Design as merchant of record, except where we refer specifically to Blush+Wren FZE LLC as brand owner. Our address for correspondence and for service of documents is set out at the end of these terms.
Oaty Design is the seller and merchant of record for all orders. Payments are processed, and UK logistics and returns are handled, by Oaty Design.
These Terms of Service govern your access to and use of the store and your purchase of products from us. By creating an account, placing an order, or otherwise using the store, you agree to these terms.
Business-to-business only
Blush+Wren sells on a trade (business-to-business) basis only. Our products are intended for hair professionals, salons and resellers. We do not sell to consumers.
To purchase, you must create an account and be approved as a trade customer, and you must be logged in to complete checkout. Product information and pricing are visible to visitors, but orders can only be placed by approved account holders.
By opening an account you confirm that you are acting in the course of a business, that you are at least 18 years old, and that the information you provide is accurate and kept up to date. Because you contract with us as a business, certain protections that apply to consumers (for example the statutory right to cancel under the Consumer Contracts Regulations 2013) do not apply to your purchases.
Trade accounts and approval
We may approve, decline, suspend or close a trade account at our discretion, including where we are unable to verify that an applicant is a genuine trade business, or where an account is used in breach of these terms.
You are responsible for keeping your account credentials secure and for all activity under your account. Please tell us promptly if you believe your account has been accessed without your authorisation.
Trade pricing and discount tiers
All prices are shown as a recommended retail price (RRP) in the store, in the currency for your market, and are stated excluding VAT. Oaty Design, as merchant of record, is not currently VAT registered, so no VAT is charged or added at checkout.
Approved trade accounts receive a discount off RRP according to their assigned tier:
- Tier 1: 22.5% off RRP
- Tier 2: 25.5% off RRP
- Tier 3: 29% off RRP
Your tier is shown in your account. We assign and may review tiers at our discretion. Tier discounts are applied automatically at checkout for logged-in, approved accounts.
The RRP is provided as guidance only. You are free to set your own resale prices, and nothing in these terms requires you to sell at, above or below any particular price.
Prices, RRPs, tier structures and available products may change at any time without notice. The price applying to your order is the price displayed for your account at the time the order is placed.
Orders and acceptance
Your order is an offer to purchase. A contract is formed only when we confirm acceptance of your order or dispatch the goods, whichever is earlier. We may decline or cancel an order (including after acknowledgement) for reasons including product unavailability, an error in price or description, suspected fraud or misuse, or inability to fulfil to your territory. Where we cancel an order you have paid for, we will refund the amount paid for the cancelled items.
We take care to describe and picture products accurately, but on-screen colours and representations may vary from the physical product. Hair is a natural product and slight variation between batches in tone, texture and length is normal and is not a defect.
Made to order
Much of our hair, including standard shades and custom colour blends, is made to order. This is reflected in our dispatch and delivery timeframes (see the Shipping Policy). Custom colour blends created through our Custom Colour Suite are bespoke items made to your specification and are non-returnable (see the Returns and Refund Policy).
Payment
Payment is taken at the time of order through our payment provider. By placing an order you confirm that you are authorised to use the payment method. Your bank or card statement will show the descriptor "SP BlushWren"; the merchant of record is Oaty Design.
Title to the goods passes to you on full payment. Risk in the goods passes to you on delivery to you or your nominated address or carrier.
Custom Colour, Private Label and Brand Partner
Additional terms apply to certain services and are incorporated into these terms by reference:
- Private Label customers: see the Private Label Supplement.
- Brand Partner members: see the Brand Partner Supplement.
Where a supplement conflicts with these general terms, the supplement applies to that service.
Products, quality and your statutory rights
As a business customer, the goods we supply are covered by the implied terms of the Sale of Goods Act 1979, including that goods will correspond with their description, be of satisfactory quality and be fit for purpose. Our liability for faulty goods is dealt with in the Returns and Refund Policy.
To the fullest extent permitted by law, and subject to the section below, all other terms, warranties and conditions not expressly set out in these terms are excluded.
Liability
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded by law.
Subject to that, and because you buy from us as a business:
- we are not liable to you for any loss of profit, loss of business, loss of goodwill, or any indirect or consequential loss, however arising; and
- our total liability to you in connection with any order, whether in contract, tort (including negligence) or otherwise, is limited to the price paid for the products in that order.
Any exclusion or limitation of liability in these terms is subject to the reasonableness test under the Unfair Contract Terms Act 1977.
Resale, brand and intellectual property
The Blush+Wren name, logo, product imagery, website content and other materials are owned by Blush+Wren FZE LLC or licensed to us, and may not be used except as we permit. Approved trade customers may resell the products they purchase and may describe them accurately for that purpose, but may not present themselves as Blush+Wren, register or use our marks, or imply an endorsement or partnership we have not agreed in writing. Additional brand and artwork terms apply to Private Label and Brand Partner customers.
Accuracy, changes and availability
We may correct errors, update information, and change or withdraw products, prices and parts of the store at any time. We do not guarantee that the store will be available uninterrupted or error free.
Ending the relationship
Either party may stop trading at any time. We may suspend or close your account and cancel outstanding orders if you breach these terms, misuse the store or your account, or where we reasonably suspect fraud. Sections that by their nature should survive (including intellectual property, liability and governing law) continue to apply after your account closes.
Governing law and jurisdiction
These terms and any dispute or claim arising out of them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Contact
Oaty Design, merchant of record for Blush+Wren (a brand of Blush+Wren FZE LLC)
Email: info@blushwren.com
WhatsApp: +44 7418 627583
Address for correspondence and service of documents: Unit 154241, Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, United Kingdom